Why It’s Still Worth Investing in a Copywriter in 2023 (Even With The Rise of AI!)
Of course, as a copywriter, I’m going to tell you my job is worth investing in. I can’t make any claims I’m being objective here. But...
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- Feb 17
What Is Ethical Marketing? 5 Key Principles
More people than ever are choosing to buy from ethical businesses, and it’s not just what you sell that matters, it’s how you sell it. In...
- Jan 27
How to Win Friends and Influence People… through conscious copy!
In his critically acclaimed book, Dale Carnegie sets out 6 principles for influencing behaviour, that I've found fit perfectly in an...
- Jan 20
NEW FREE RESOURCE! Vibrations: Tone of Voice Tips & Toolkit
It's here! Since you're on my site, you've probably already notices the little box crop up, and hopefully you've popped in your email and...
- Dec 19, 2022
5 Quick Copy Hacks and My 2023 Services (Warning: I'm a Giant Hypocrite!)
Consistency is key. That’s what wrote in my latest social media post. It’s key in the wellness world, to create a healthy and sustainable...
- Nov 28, 2022
5 experts shared their winter wellness tips with me & here’s what I found…
1. Danielle King - Fitness fanatic & founder of KIHT Collective My winter wellness tip is to get out for a walk in nature - I try to do...
- Nov 20, 2022
The Value of Fun Facts, A Dreamy New Routine, & Ethical Email Tips
Monday morning usually means one thing: a cup of coffee. But did you know that the brew you’re sipping on utilises less than 1% of...
- Nov 11, 2022
Back to Business, Weekly Wellness, and My Top Tip for Conscious Copywriting
Hey stranger! It’s been a long time, hasn’t it? After a chunky break, I’ve dusted off my keyboard, drank my coffee, and I’m back to doing...
- Mar 21, 2022
Copywriting and Content Writing: What’s the Difference and Why Does it Matter?
Writing is writing, right? Wrong. Copywriting and content writing are two very different skills, yet the terms are often used...
- Feb 25, 2022
From Toxic Productivity to Fake Photos, How to Avoid Health and Wellness Brand Red Flags
It seems bathtubs are the new nightclubs, as the health and wellness industry continues to boom. Research from McKinsey estimates that...
- Feb 10, 2022
How to build confidence as a freelance writer
Fight off imposter syndrome with these 5 tips Have you been thinking of becoming a freelance writer? Are you unsure where to start? There...
- Jan 17, 2022
Why I Care: Sustainable Brands & Writing for the Conscious Consumer
To niche or not to niche, that is the question. Except for me, it really wasn’t. I knew when I started writing, that it would only be...
- Dec 3, 2021
Does Anyone Even Read Blogs Anymore? Why Blogging Will Definitely Not Be Dead in 2022
Oh, the irony. My FIRST blog post on this website, is about blog posts. Having recently published my content writing service pages, I...
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