Enjoy the ever-growing collection of my words out in the wild!

If you're looking for a specific type of copy, drop me a message and I'll point you in the right direction,

Verified Specialist



Email sequences

ZeroWasteStore is an online sustainable marketplace on a mission to make people rethink their waste. They know the climate crisis is urgent, but they believe hope and optimism are the solutions, not doom and gloom. With a lighthearted, easy-going, and teeny-bit-cheeky tone, we're making sustainable swaps irresistible. 

  • Email sequences: 'Welcome' sequence and 'Abandoned cart' sequence.

  • Currently working on website copy.

Click below for PDFs of email series


Newsletters, blog posts, & campaign tag-lines

Meet Tripulse, the Swedish brand creating high-performance activewear for the conscious athlete. Their triple focus on health, community, and sustainability, pulses through everything they do.  They're bold. They're brilliant. And they're empowering everyone to #bebetter. 

  • Collaboration with the social media manager to create a weekly newsletter that ties in with content pillars.

  • Monthly blog posts, SEO optimised.

  • Creating copy for offers and campaigns, shared in the newsletter and across social media. 

Loving your work. Well written, catchy, makes you think, and aligned with the brand values! - Franziska Mesche, Founder


 Click below for

newsletter samples

Click below for PDF of press release


Press release, blog posts  

Childhood best friends Mihaela and Yoana founded Mazillo in December 2021, inspired by the ancient remedies and folklore of their homeland, Bulgaria. They’re ready to tackle the fleeting nature of skincare fads by reviving, elevating, and sharing ancient wisdom.

  • Press release (the brand has since been featured in numerous publications)

  • Monthly blog posts, SEO optimised.

Heather has been amazing since we started working together! Communication is super easy and she gets our objectives and ideas straight away. We highly recommend her - Mihaela Donska, co-founder



Web copy (about page), newsletters, blog posts 

Jalila Henry started Goldenbeeskin after her own struggles with her skin and mental health. Her main goal for the business was to help others feel confident, inside and out, through the vehicle of skincare.

  • USP and TOV guidance: making the mental health and self-care focus clear

  • About page

  • Monthly blog posts, SEO optimised.

  •  Monthly newsletters

I'm so happy I found you. Your work and writing skills are amazing and I hope to use you for a very long time. - Jalila Henry



Click below for About Page

 Click below for the Instagram page

KHIT Collective 


Social copy

KHIT Collective makes activewear for babes who care.  The Manchester-based brand is fun, fresh, and feminine, and I love hanging out with them!

  • Social copy for the launch of 'KIHT Rewards' 

  • Instagram
  • LinkedIn